Some time ago I hit upon a radical new strategy for the blog. When I had a question I didn’t have the answer to, I was going to ask someone who actually knew something about it.
And I have a question about book marketing. People who’ve had the misfortune of hanging around here for quite a while will know that nothing irritates me more than pushy, scatter-gun book marketing tactics. There are many marketing techniques which, if employed poorly or heavy-handedly, can make potential readers feel like they’re on the receiving end of an attack, not an offer. Even worse, they can make people extremely prejudiced about a book, even predisposed to dislike it.
But does it have to be that way?
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