Now available – The book that started it all is now an audio book.

Frankly Speaking - CoverI’m excited to announce that my first book, Frankly Speaking, is now available as an audio book. You can find it on Amazon, Audible and Apple Books.

A Bit About the Book

A 16 year old girl has disappeared. The police believe she is a runaway. Her parents believe she has been taken and is being held against her will. When the parents enlist the services of Frank Rozzani, a former police officer turned private detective, a series of events begins to unfold that implicates a popular local pastor and the religious stronghold of the ultra-conservative community.

Frank Rozzani, a transplant to Jacksonville, Florida from Syracuse, New York, must find the young girl despite the obstacles launched at him from the local police and others whose interests may be compromised by his investigation. Frank enlists the help of his associate Clifford “Jonesy” Jones to find the girl, uncover the conspiracy, and stay alive. While solving the case, Frank must deal with the demons that drove him from Upstate New York causing him to leave traumatic memories and his children behind.


Purchase Links:

Audible

Amazon

Also available on iTunes.

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Authors and Marketing Fatigue – From the Book Designer Blog

By Judith Briles

An email from an author arrived on my desk Monday morning … an email that echoed countless emails, phone calls and in-person chats with authors. My emailer didn’t want to put any moneys into marketing his book.

Now, this was my first contact from him. I didn’t know if he had already spent a boatload of moneys or hadn’t spent a dime. What I did hear was that he was ready to pull the marketing plug … and let his book go down the drain. I called him and what I heard is what I’ve heard more times from authors: I hate marketing … I just want to write. And he told he that he was working on his next book. In fact, he shared that he hired an editor to convert his first book—the only book—the one that he didn’t want to market—into a women friendly version.

Read the rest of this post HERE.

How Doing Time in Facebook Jail Helped Me Rethink My Book Marketing

I haven’t posted a new blog in a couple of weeks. There are a couple of reasons for that. My new book, Frank Incensed, came out on April 24th and coincided with an author event in Jacksonville, FL. In addition to those events, I did a stint in ‘Facebook Jail’. For those of you that don’t know what ‘Facebook Jail’ (FBJ) is, it’s a term I may or may not have coined to designate the restrictions that Facebook can temporarily put on it’s users that aggressively try to market products or services through the various groups that are part of this social media giant. I was prohibited from joining or posting in groups until today, May 4th, 2015.

It’s my own fault that this happened. In previous blogs, I have talked about the automated software that I use to post to Facebook groups while I do other things (like work at my day job and write). The software, when used properly, posts to Facebook in a very natural way that doesn’t emulate the spamming behavior that other social media posting programs emulate. The software is great when used correctly. The behavior that landed me in FBJ was my exuberance over the release of my new book and my gradual pushing of the envelope using the posting software.  I belong to over 1,000 groups related to books and blogs. At the time I was put into FBJ, I was posting from two computers to over 800 groups on each. Bad idea. It caught up with me.

My first reaction was to get mad at Facebook and complain to them. Because they are a giant, multi-billion dollar company and have no semblance of living, breathing customer service, my complaints were basically just a venting exercise. I accused them of clamping down on small business just to drive entrepreneurs with limited budgets toward Facebook advertising. After several similar complaints from me, the parole board remained unmoved and my sentence remained in place until May 4th.

So, why should you care about this? Am I boycotting Facebook? Um…no. Am I going to lobby to have them change their policies? Not a chance. What I did do was take a long, hard look at my marketing strategy and I changed it. Before I talk about what I changed, let me tell you the results that I’ve had since the change:

  • My new book, Frank Incensed, came out on Amazon on the 24th of April with 19 four and five star reviews. This was six more than my previous book achieved over six months.
  • My giveaway on Good Reads of my previous book, Let Me Be Frank, resulted in nearly 1,000 entrants for the prize of 3 signed copies.
  • My two day free promotion of my first book in the Frank Rozzani Series, Frankly Speaking, that ran this past Friday and Saturday resulted in nearly 1,500 downloads.
  • My sales for the month of April are the highest of any month since I published my first book.
  • I’ve added a significant number of subscribers to my newsletter mailing list

These are very interesting results. At the time I thought my most vital marketing channel was unavailable, Then I read about an indie author from the UK named Mark Dawson. Mark is an author of thrillers and has published two series of books, the John Milton and Soho Noir books. Mark is an advocate of two broad strategies, cultivating a mailing list and using social media advertising.

You’re probably saying, “Whatever, I’ve tried those things and they don’t work.” Well, I thought so too until I saw that these strategies netted mark $400,000 in book revenue in one month. Based on that, I thought I would give some of his techniques a try. The results that I reported above show some measure of success…not quite at the Mark Dawson level, but stay tuned over the coming months.

I said these were broad strategies, so let me give you some insight into the specific things that I tried so that you can give them a try if you would like.

  • Targeted advertising for my book release: I ran ads on Goodreads, Twitter, and Facebook. I know this sounds costly, but I set maximum budgets of $10 per day on each platform and ran the ads for three days.

Note: I attempted to run an ad for my book on Amazon and it was rejected. When I inquired into the reason, it was due to my book cover having “blood spatter” on it. I found this surprising since both the Kindle and CreatSpace publishing platforms accepted my book cover, but Amazon ads rejected it. When I inquired, I was told that each of those entities make their own decisions. It was disappointing, but I’m not going to change the book cover.  Here is what it looks like. What do you think?

Pageflex Persona [document: PRS0000038_00069]

  • I leveraged my mailing list. I sent out an email to my subscribers asking if they would like an advanced reader copy (ARC) of my new book. About 15% of my list graciously agreed to read the book and of those that received a copy, more than 50% reviewed the book on Goodreads or Amazon on the day of it’s release helping my ranking a great deal.
  • I used inexpensive Facebook, Twitter, and Goodreads ads to promote my two free days for Frankly Speaking. When I looked back at the results, I surpassed previous free book days that were promoted through posting to groups.
  • My Twitter ads have resulted in an acceleration in the number of quality followers that I have picked up.

I will be posting more about this marketing journey as I resume my weekly blogs. Interestingly enough, my blog will be the only portion of my brand that I will continue to post in Facebook groups. I have seen good results from this. I will, however, be more judicious with how aggressive I am in posting. I don’t want to be a repeat offender.

For now, I recognize the methods that I was using, while they made me feel like I was accomplishing something, they really weren’t that effective. If you are an indie author that is continuing to send your posts out to a large number of groups asking people to buy your books, you need to ask yourself some hard questions and reexamine what you are doing. Sponsored ads from social media do get traction. Posting your book to groups where the only audience is other authors, might not get you the results that you need.

As always, your comments and feedback are welcome.

Don Massenzio was born in Syracuse, New York, to first generation Italian American parents. He is an avid reader. Some of his favorite authors include Harlan Coben, David Morrell, Stephen King, and Hugh Howey. His favorite book of all time is ‘To Kill a Mockingbird’.

Don began writing as a way to combat the long hours of travel and numerous hotel stays that are part of the ‘glamorous’ world of corporate travel. He uses writing as a therapeutic outlet. He recently took the jump to sharing his work with others.

His first published long work is the novel, Frankly Speaking. It is the first of a series of books focused on the character, Frank Rozzani, a Florida private detective. The book is a throwback to the days of pulp detective novels with a tip of the hat to Jim Rockford from 70’s television and The Rockford Files.

The second Frank Rozzani detective novel, Let Me Be Frank is now available. His third book in the Frank Rozzani series was released on April 24th, 2015 and is available on Amazon.com in both Kindle and Paperback formats.

He has also published a well-received short story collection that is available on Amazon.com.

Find out more about Don at his web site:

www.donmassenzio.com

Combating the Snobbery of Traditional Publishing as an Independent Author

This past weekend, my seven year old daughter had an event with her dance group at a local street festival. As we walked around and looked at the various tables, we happened upon an author of children’s books who had some of her work displayed on a table. My daughter saw the books and we stopped at the table and listened to this friendly, grandmotherly figure tell us about her books.  They were based on the antics of her grandson and looked very nicely illustrated.

We were about to move on when my wife blurted out that I had written three novels.  The author’s first question was not about the genre or the titles. Her first question was, “who’s your publisher?” Before I could get the words DSM Publications (my initials are DSM) out of my mouth, my wife told her I was self-published. Now, I’m not ashamed of being self-published. In fact, I like the freedom that it gives me to publish on my own terms and at my own pace. I’ve talked about the marketing (not my favorite part) in past blogs, but I can deal with that.

As soon as she heard the words self-published the grandmotherly smile disappeared, her body language changed, and I began to receive a lecture on the benefits of having a publisher. There were things like:

  • I get into author events for free
  • I don’t have to market my books (even though I’m sitting out in the sun at a table at a street festival hawking books)
  • They edit my books (children’s books targeted at 3-5 year-olds with two to three sentences per page)
  • Did I mention I get into author events for free?

I began to explain to her the benefits of independent publishing through such outlets as Amazon. She responded that Amazon and those other “outfits” keep too much of your money. I explained that you get to keep 70% of your royalties on Amazon if your book is priced at $2.99 or more. She told me that she heard it was less than that and didn’t trust them with her work. I told her that you retain all of the rights, and she told me she didn’t think so. Thankfully, my daughter had to be at a girl scout event and we had to move along. Her parting words were, “good luck with that self-publishing, but you really ought to think about getting a publisher.”

It was an enlightening conversation and one of those moments that solidified my choice to publish independently. As I thought about her “sweet” publishing deal, I began to look at the realities of her situation. Here are some of my observations:

  • Her books were priced at $10 and above. The copies she had on her table were likely purchased by her from the publisher. If she was making $1-2 per book, she was more in the 10-20% profit range. Based on the traffic at her booth and her book supply, I’d be surprised if she went home with $20-30.
  • How well is her publishing company marketing her books if she has to resort to events like this one and promote books between the boiled peanut stand and the fence company.
  • She had not checked out the specifics of independent-publishing. She didn’t know the terms and conditions. Unfortunately, she couldn’t make the switch because she no longer owned the rights to her books, the great and powerful publisher did.

This was not the first time I encountered this snobbery. An acquaintance of mine has worked throughout his career on the periphery of the journalism field. He has a segment on local public radio and I asked him if he had any advice around generating publicity for my work. He had some good tips. One of the things that he suggested was contacting a local authors’ group. I listened to the qualifications of their membership and what they had to offer and was interested. That is until he told me that I should not tell them that I had independently published and work because they would likely look down on it because they didn’t believe this to be “real publishing”. I asked how many members of the 30+ group had published work with traditional authors. The answer was “one”. I decided that I didn’t want to be brought down by a group where 99% of the membership had failed in their goal.

So, now I sit here with nine works published in the past year. I put this work out to the millions of consumers through Amazon and CreatSpace. Reviews for every piece of work have been 4-5 stars. If I quit today, that would be quite an accomplishment. I do outsource my editing and some of my marketing, but I still do many marketing tasks on my own. Can I quit my day job on the money I’m making and by that beach house? Not yet, but I feel like my chances to do so are improving every day.

My fellow independently published authors, you and I have an advantage over the majority of the members of those snobbish literary groups, books that are published with readers that are buying them. Whenever someone turns up their nose when I tell them I’m independently-published, my gut reaction is to ask them the name of their published book to which most will reply that they don’t have one.

So, keep your heads held high fellow independently-published authors. Don’t feel inferior to those snobbish traditionally published authors. Most of them are probably making less per book than you are and have much less control.

Now, with all of that being said, I’m not going to get off of my soapbox about keeping the quality of independently-published work at a high-level. There is no excuse for not doing this. There are plenty of willing editors and beta readers out there to keep you from publishing work that is inferior in terms of grammar, spelling, punctuation, and sentence structure. Don’t put garbage out there, because you hurt all of us when you do.

You might think you can’t afford an editor, but, in my humble opinion, you can’t afford not to have one. You may think you can do it yourself, but, to paraphrase a saying from the legal profession, the author that thinks he can edit his own work has a fool for a client.

About Don Massenzio

Don Massenzio was born in Syracuse, New York, to first generation Italian American parents. He is an avid reader. Some of his favorite authors include Harlan Coben, David Morrell, Stephen King, and Hugh Howey. His favorite book of all time is ‘To Kill a Mockingbird’.

Don began writing as a way to combat the long hours of travel and numerous hotel stays that are part of the ‘glamorous’ world of corporate travel. He uses writing as a therapeutic outlet. He recently took the jump to sharing his work with others.

His first published long work is the novel, Frankly Speaking. It is the first of  a series of books focused on the character, Frank Rozzani, a Florida private detective. The book is a throwback to the days of pulp detective novels with a tip of the hat to Jim Rockford from 70’s television and The Rockford Files.

The second Frank Rozzani detective novel, Let Me Be Frank is now available. His third book in the Frank Rozzani series will be coming out in April, 2015 and is available for pre-order.

He has also published a well-received  short story collection that is available on Amazon.com.

Find out more about Don at his web site:

www.donmassenzio.com