Tips for Working With a Social Media Assistant – From the Writers in the Storm Blog

by Barbara Linn Probst

I hate social media. It’s an addictive rabbit-hole.

I just don’t have time. Social media takes away from my precious writing time.

I’m no good at creating those visuals and posts.

I’ve heard many authors—myself included—express our frustration and dismay at the expectation that we will not only produce wonderful books, but also carry out what amounts to a second full-time job as our own marketing team. Most of us don’t mind holding events, whether live or virtual, where we get to engage with readers. Nor do we mind interviews, written or recorded, where we can talk about our books and our writing process. But what so many of us do hate is the seemingly bottomless pit of social media engagement.

Facebook, with all those reader and writer groups. Instagram. Twitter. Pinterest.

“Likes” and “follows.” Comments and messages and shares.

Wouldn’t it be great if someone else could do all this for us?

Someone else can—for a price, and with a few caveats. Whether they call themselves virtual assistants, social media consultants, or author assistants, there are people who will manage your social media for you.

Read the rest of this post HERE.

Extra Innings by Don Massenzio – an excerpt

SAMPLEEver since I was a kid in Upstate New York, the magic of going to a baseball game was something I’ll never forget. We had a AAA team in our town and they were the farm club of the New York Yankees. The post World War II stadium was small and quaint. It was also a bit rundown.

I remember opening days when snow had to be plowed from the tarp so the game could take place. I also remember humid summer nights where the mosquitoes were so dense, you had to brush them away from your face.

When I set out to write Extra Innings, I wanted to capture the feeling of that magic, but add another element to the story. What emerged is a story of a sad man, Joe McLean, who’s trying to capture some of his youthful memories as his beloved baseball stadium is being demolished to make way for a new one.

He buys a piece of memorabilia and receives more than he bargained for. He then sets off on a journey, using his newfound power, to change his life and undo some of the mistakes he made in his past.

The results are surprising.

Please enjoy Chapter 1 of my new book, Extra Innings. If you enjoy it, you can purchase a copy by clicking HERE.

Extra Innings – Chapter 1

TripleA baseball is just one step below the majors. For Joe McLean and his family, being fans of the Langerton Chiefs was a legacy passed down through multiple generations.

Langerton is located in a no-man’s land part of Pennsylvania that forms a small barrier between Western New York and Eastern Ohio and butts up against Lake Erie.

Langerton’s sports scene consists of baseball during the all-too brief Spring, Summer, and Fall along with minor league hockey during the seemingly endless winter. Hockey was a great diversion in the winter, but it was baseball that added a special magic to the brief period of warm summer nights.

The Langerton Chiefs had a long history going back to the 1940s. The United States was hungry for normalcy after the horrors of World War II. The wholesomeness and pure sensibilities of the American spirit that baseball offered were just the cohesive forces the country needed to pull itself together.

The minor league system for baseball, with its A, AA, and AAA teams, gave fans an outlet for inexpensive entertainment that showcased talented players before their potential ascent to the Major League. Many of the stars of the AAA Chiefs went on to be well-known players. Also, players on the mend or those looking for a comeback, often made appearances in minor league parks to sharpen their skills with the farm team before, hopefully, heading back to their major league clubs.

The parent clubs of these teams tended to shift from time to time. Joe McLean remembered, with great fondness, the days when the Chiefs were a New York Yankees farm club. The Yanks would come to Langerton each year for an exhibition game. Joe and his brother, Mike, had stood in line for autographs from greats like Don Mattingly, Dave Winfield and other stars of the 80’s and 90’s. Joe’s dad had a baseball card for Thurman Munson that had the late, great catcher’s signature.

Now, as Joe passed into middle-age, the Langerton city council had voted to tear down the old Maxwell Stadium and replace it with one of those brand-new but old-fashioned venues that had become popular when the Baltimore Orioles built Oriole Park at Camden Yards in 1992. Joe was not happy with this development.

“I can’t believe they’re going to tear the old place down,” Joe said to his brother Mike as they downed a huge breakfast at the Little Star Diner.

“It’s just progress. Maxwell is a dump.”

“A dump? It’s the place where we saw some great players and some great games. How can you call it a dump?”

“Yeah. We did have some great times there back when the Yanks were our team instead of the Blue Jays. They’re not even an American team.”

“How many Americans make up a team these days, anyway?” Joe half-joked. “You’re right. Most American kids play soccer now. I don’t understand a game where, after three hours, there’s no score,” Mike said.

“Sounds a lot like baseball?”

It was different though, the brothers agreed. A scoreless baseball game was a nerve-wracking event where, with each pitch, a million different outcomes were possible and strategic decisions could turn the momentum in a game. Both McLean brothers believed this to be true.

“I’m going to miss those old metal and wood seats. Something about that place made me feel at home,” Joe said.

“The new place will be fine. It’s the game that counts, not where it’s played.”

“I know, but still, the ambiance is going to be missed.”


“Ambiance? Look at you Mr. Fancy College Boy. If you miss it so much, why don’t you go grab some pieces of the stadium and put them in your apartment?”

Mike was the older brother by eight years. He was approaching fifty, but looked older. He had a husky build with a strong upper body balanced out by a substantial beer gut. His grey curly hair topped a roundish head with an Irishman’s ruddy complexion. He was taller and wider than his younger brother, but they had the same piercing blue eyes inherited from their mother. Mike went to work in the local auto plant right out high-school. Joe had gone to college and was now a CPA.

Joe was silent.

“I don’t like that look, little brother. I was joking, but your face says you didn’t get the joke.”

“Well, what are they going to do with the seats and the signs?”

“Trash them. After they salvage what they want, they’ll come in with dozers and backhoes and tear the place down, load it in dump trucks, and haul it away.”

“So what’s the harm in taking a seat or some signs if they’re going to just dump them?”

“There’s no harm if you don’t mind the breaking and entering or the theft charges that go along with your plan.”

“Listen to you. You always had a drawer full of candy bars and cigarettes in our room when we were kids. Did you pay for those? Besides, I was going to ask if I could take something, or even buy it.”

“Hey, we were kids back then and, even though Mom and Dad dragged us to church every Sunday, I didn’t know any better.”

Joe smiled at his brother’s comment. He remembered those Sundays when Father McDougal would give a homily filled with parables about the evils of money and material goods. This was always followed by the passing of the basket so that the church could collect some of that evil money.

“I’ll call the team office and see who I need to talk to. You never know, they might just let me take some stuff,” Joe said.

“Well good luck with that. I’ll be looking forward to those padded box seats in the new Price Choice Stadium.”

The stadium was to be named for a grocery store chain owned by Lackawanna Specialty Services, a holding company with rumored ties to the mob in Western New York. LSS owned the land that the stadium was on and

decided to name the stadium after its discount grocery store chain and obliterate Maxwell name that the stadium carried for nearly 70 years honoring a World War II hero from the area.

“I’ll be there too, but I sure will miss old Maxwell with its leaky roof and smoky field.”

The concession stands that sold burgers, hot dogs, and other grilled items were close to the field at the third base side. When the wind swirled off of Lake Erie, it often took the smoke from the old-fashioned grills and covered the field in a thick, wonderful smelling, carcinogenic haze.

The brothers finished their breakfast and went their separate ways. Mike, to one of the few remaining auto parts manufacturers in the northeast, and Joe, to the accounting firm of Romano, Provenza and Bianchi. The brothers got together for breakfast every Tuesday morning and had done so every week of their adult lives barring sickness, vacation and holidays. The Little Star, a 55 year-old greasy spoon was always their destination.

Joe pulled into his firm’s parking lot. The building that housed R, P, & B was a circa 1960 cinder block box with plate glass windows. Joe had worked here for 20 years. He was a hard worker and would have made partner in any other firm by now. Nepotism and the lack of an Italian last

name, however, kept that from happening in this firm. He was content. He lacked the drive and the nerve to strike out on his own. R, P,& B was the only accounting firm in town and virtually every business and many individuals in Langerton made up their client base. Joe walked past the offices along the wall to his half-walled cubicle.

“Hey Joe.”

It was Johnny Provenza III, one of the new junior partners that was just one year out of college and the son of one of the partners.

“Good morning, John.”

“How about those Steelers last night?”

“I missed it. The Yankees were playing the Red Sox in the ALCS last night.”

“Baseball. What a snooze fest. Does anybody watch that anymore?”

“I still do,” Joe said feeling his age more than ever.

“Oh yeah, of course. By the way Joe, do you have the Healthway numbers for me yet? Dad’s been asking for them.”

“I’m just checking some last minute figures and should have it to you by the end of today.”

John noticed others in the firm beginning to watch the exchange between him and Joe.

“See that you do, Joe. I won’t tolerate missing a deadline, the young Provenza said in a voice that had doubled in volume.

Healthway was one of the accounts that Johnny had been handed when he joined the firm as a junior partner. It was a lucrative medium-sized account with minimal complexity, but was way above Johnny’s abilities. Joe had offered to help and found the account totally dumped on him. He was doing all the work and would receive none of the credit. He wondered if John Provenza II. knew the work was not being done by his son. Joe would never tell. He just did his job without passion day after day. He was content. His only passion these days was baseball.

Baseball was an obsession that led to Joe tracking every statistic of every player on the Langerton team as well as the Yankees. He went to every Chiefs home game and weekend away games when they were within a three hour drive. It the game was more than three hours away, he was at home glued to the radio with a baseball score book recording every pitch, swing, score and out. And now, they were tearing down old Maxwell Stadium. The place where so many of his memories were made. He needed to get a piece of those memories for himself before they hauled everything away, but how?

Joe put it out of his mind. He had the Healthway numbers to finish and he had to focus and set aside his childish notions. He didn’t think about it again until lunch time.


Authors and Marketing Fatigue – From the Book Designer Blog

By Judith Briles

An email from an author arrived on my desk Monday morning … an email that echoed countless emails, phone calls and in-person chats with authors. My emailer didn’t want to put any moneys into marketing his book.

Now, this was my first contact from him. I didn’t know if he had already spent a boatload of moneys or hadn’t spent a dime. What I did hear was that he was ready to pull the marketing plug … and let his book go down the drain. I called him and what I heard is what I’ve heard more times from authors: I hate marketing … I just want to write. And he told he that he was working on his next book. In fact, he shared that he hired an editor to convert his first book—the only book—the one that he didn’t want to market—into a women friendly version.

Read the rest of this post HERE.

Free Book Promotions – Are they worth it?

Every indie author struggles with the thought of doing a free book promotion. I have been there, but I’m here to tell you, that you can benefit from this type of promotion in many ways.

As I usually do with these tip types of posts, I will go through the pros and cons of free promotions and you can judge for yourself.

First, however, I want to go through the ways you can approach free book promotions. Some are more successful than others.

The first, and probably the easiest, method is to do a promotion through Amazon. You can do a free giveaway of your book for up to seven days. You just have to schedule it through the Kindle Direct Publishing (KDP) web site. You can then post on your favorite social media outlets and your blog and hope for the best. You have to be careful on Facebook, however. I’ve found that if you post the same promotional information in several groups within a short period of time, you will do some hard time in Facebook jail. I did a 30 day stretch the last time and I only posted to about 10 groups. They are really cracking down.

Another option apart from manually posting to social media is to run paid ads on Facebook, Twitter, Goodreads, etc. This can be pricey, but the reward can be good. I’ve had thousands of books downloaded this way, but it cost me.

Another effective method, that also helps you grow your mailing list, is to give away books in exchange for subscriptions. When I couple this with ads, it really helps me grow the list and gain exposure.

Each of the methods I mentioned could be detailed in separate posts. What I really want to do with this post is give you good information to help you decide whether a free book promotion is right for you. So, without further delay, here are the pros and cons.


  • Amazon ranks authors by units downloaded. Your rank as an author will rise whether your books are free or paid for (according to the Author Central site).
  • Many more people will have your work in their hands. If you’ve written multiple books, this can be useful. I gave away the first book in my Frank Rozzani detective series and watched sales of the second and third books bump up as a result. Readers like me will read everything written by an author if they enjoy their work.
  • You will get more reviews.Reviews are the lifeblood for authors on Amazon and Goodreads. It is like a digital word-of-mouth.
  • Your exposure will increase. See bullet two as to why this is good.


  • Lost sales – for a period of time, you will lose that 70% of $2.99 or whatever you’re charging. If you don’t sell any books, however, I’ll let you figure out what 70% of zero is.
  • You’re giving away your precious work. Okay, if you’re going to be an indie author, get over that noise quickly or you will be forever disappointed. John Grisham had  a garage full of A Time to Kill when he started out. Sometimes you have to give up something to get future reward.

This is far from a scientific or economic analysis of free book promotions. The techniques listed have worked for me. I’d be happy to answer any questions or help any of you figure if this is the right approach for you and what method to use. You only need to ask.

As always, hit me with your comments and questions.



Indie Authors – What is your toughest challenge? Part I of an ongoing series

As an author, there are significant challenges. Finding original ideas and turning them into something interesting is a significant challenge. If you are a traditionally published author, you have to not only find an idea that interests you, but it has to interest your publisher as something marketable and viable so that they can make money. You also have to please your agent so that they will push your work on a publisher.

As an independent author, coming up with ideas, in my opinion, is the smallest hurdle to be faced. Because we are independent, we are free to publish whatever interests us and then take that work directly to the readers. One thing that indie authors discover quickly through social media, there are niche reader markets for just about every genre you can think of. If you like to right paranormal zombie western romance erotica, there will be a group that will read it.

My own genre, private investigator mysteries, seems to appeal to readers of a certain ‘seasoned’ age. That’s fine with me. I will join that demographic in the next ten years or so and these retiring baby boomers have time to read and money to buy books.

I deviated from this genre for my terrorism thriller, Blood Orange, and found that, indeed, the demographics of the readers that favored this book changed. This is something that, as an independent author, I believe you can get away with by searching out the appropriate niche for your writing.

After landing on what genre you want to write in, there are many other challenges that the independent author faces. Becoming known is a significant challenge. When I first started out, I put my first book on Amazon and hoped for the best. My friends and family bought some and posted some reviews.

At this early stage, I got some help from a self-proclaimed expert promoter of independent authors. I did get some traction from some of the things that this person helped me with. Interviews and reviews appeared on various blogs. I was interviewed on a podcast, and slowly but surely, my exposure grew a bit.

I soon found that the techniques that this person was using to help me gain exposure were easily achievable on my own. I gradually started to take these things on and found that my reader base continued to grow steadily.

Getting good, constructive reviews on Amazon and other platforms is a great start. It can be a slow process, however, building up a collection of reviews. One technique that helps is offering your book for free over a weekend. During my first giveaway, I had over 1,000 copies of my first book downloaded and I saw the reviews begin to grow. With the reviews came additional readers.

I want to make this blog post the first in a series that deals with the challenges that we face as indie authors. What I need are your ideas and feedback regarding the challenges that you’ve faced. One thing I learned early on is that I am not competing with my fellow indie authors. We are all in this together and can learn from each other.

So, let’s help each other. Let’s share challenges and ideas so we can grow as a community.

I look forward to your comments and feedback.


Welcome to 2016 – Now Let’s Talk


Last night, as I struggled to stay awake, I watched Carson Daly try to control four intoxicated guests in the foreground of Times Square as they waited for midnight and the ball to drop signifying 2016. As they waited, they recapped the “top” stories of 2015. Most of the stories mentioned were the typical celebrity fluff. NBC and Daly seemed to strategically skirt the tragic terrorist attacks in Europe, the Middle East and the United States. I can’t say that I was looking for hard news in this setting, but at least a moment of silence or some form of acknowledgment for the victims of these attacks might have been appropriate.

Now that I’m sounding like an old man complaining about the younger generation, my actual point is quite different. I spent the better part of 2015 researching and writing a book called Blood Orange. The book centers on a devastating terrorist attack on a highly-visible soft target in the United States.

The book’s original date of publication was set for November 13, 2015, the night of the Paris attack. I promoted the book heavily leading up to the publishing date spending a good deal of money on social media advertising.

When the attacks in Paris happened, I was out to dinner with my wife and two daughters. We were watching the coverage on my cell phone and wondering who was behind it. Not long after we began watching the coverage, I received a text from my editor. She asked me if I thought I should pull the book promotion based on what happened in Paris. It didn’t take me long to make that decision. While I was disappointed because I believe in the story the book tells, I didn’t want to be insensitive or appear to be taking advantage of a horrible event for personal gain.

Now that time has passed, and like we always do, Americans have put the tragic events in Paris and Bakersfield behind them, I want to move forward with promoting this book. Blood Orange is important to me in that it shows how vulnerable we are in the United States. We live in a wonderful country with a great deal of freedom. Terrorism, whether foreign or domestic, cripples us in two ways. First, there is the grief for the victims and the disgust of the act. Second, when behavior is changed because of terrorism, the terrorists score a victory.

I am glad I made the decision to pull the promotion for my book, but, at the same time, I am angry that these soulless, misguided individuals that carried out the attacks made me change my behavior.

With that in mind, please indulge me as I begin to heavily promote this book. Those who have read it have been extremely positive in their reactions. Can the story the book tells happen in the United States? Absolutely. Will my writing this book prevent it from happening? Probably not. The story is meant to entertain. It’s not meant to scare or anger its readers.

I’ll be using this space in the next few weeks to tell you about the book and give you some excerpts. My goal is to entice you to buy it, of course, but I also want to take this book out of the shadows and promote it like I originally intended.

If you’d like to read the reviews or get a preview of the book, you can check it out here on

I am looking forward to 2016. At a time when people are setting (and breaking) resolutions, my sole resolution is to go for it this year. This is my third year of writing and publishing novels. I hope to continue and increase the success I have had thus far. I feel like this is a pivotal year. I hope you come along with me on the journey.

As always, your comments and feedback are welcome.

About Don Massenzio:

Don Massenzio was born in Syracuse, New York, to first generation Italian-American parents. He is an avid reader. Some of his favorite authors include Harlan Coben, David Morrell, Stephen King, and Hugh Howey. His favorite book of all time is ‘To Kill a Mockingbird’.

Don began writing as a way to combat the long hours of travel and numerous hotel stays that are part of the ‘glamorous’ world of corporate travel. He uses writing as a therapeutic outlet. He recently took the jump to sharing his work with others.

His first published long work is the novel, Frankly Speaking. It is the first of a series of books focused on the character, Frank Rozzani, a Florida private detective. The book is a throwback to the days of pulp detective novels with a tip of the hat to Jim Rockford from 70’s television and The Rockford Files.

The second Frank Rozzani detective novel, Let Me Be Frank is now available. His third book in the Frank Rozzani series was released on April 24th, 2015 and is available on in both Kindle and Paperback formats.

He has also published a well-received short story collection that is available on

Find out more about Don at his web site:

How Doing Time in Facebook Jail Helped Me Rethink My Book Marketing

I haven’t posted a new blog in a couple of weeks. There are a couple of reasons for that. My new book, Frank Incensed, came out on April 24th and coincided with an author event in Jacksonville, FL. In addition to those events, I did a stint in ‘Facebook Jail’. For those of you that don’t know what ‘Facebook Jail’ (FBJ) is, it’s a term I may or may not have coined to designate the restrictions that Facebook can temporarily put on it’s users that aggressively try to market products or services through the various groups that are part of this social media giant. I was prohibited from joining or posting in groups until today, May 4th, 2015.

It’s my own fault that this happened. In previous blogs, I have talked about the automated software that I use to post to Facebook groups while I do other things (like work at my day job and write). The software, when used properly, posts to Facebook in a very natural way that doesn’t emulate the spamming behavior that other social media posting programs emulate. The software is great when used correctly. The behavior that landed me in FBJ was my exuberance over the release of my new book and my gradual pushing of the envelope using the posting software.  I belong to over 1,000 groups related to books and blogs. At the time I was put into FBJ, I was posting from two computers to over 800 groups on each. Bad idea. It caught up with me.

My first reaction was to get mad at Facebook and complain to them. Because they are a giant, multi-billion dollar company and have no semblance of living, breathing customer service, my complaints were basically just a venting exercise. I accused them of clamping down on small business just to drive entrepreneurs with limited budgets toward Facebook advertising. After several similar complaints from me, the parole board remained unmoved and my sentence remained in place until May 4th.

So, why should you care about this? Am I boycotting Facebook? Um…no. Am I going to lobby to have them change their policies? Not a chance. What I did do was take a long, hard look at my marketing strategy and I changed it. Before I talk about what I changed, let me tell you the results that I’ve had since the change:

  • My new book, Frank Incensed, came out on Amazon on the 24th of April with 19 four and five star reviews. This was six more than my previous book achieved over six months.
  • My giveaway on Good Reads of my previous book, Let Me Be Frank, resulted in nearly 1,000 entrants for the prize of 3 signed copies.
  • My two day free promotion of my first book in the Frank Rozzani Series, Frankly Speaking, that ran this past Friday and Saturday resulted in nearly 1,500 downloads.
  • My sales for the month of April are the highest of any month since I published my first book.
  • I’ve added a significant number of subscribers to my newsletter mailing list

These are very interesting results. At the time I thought my most vital marketing channel was unavailable, Then I read about an indie author from the UK named Mark Dawson. Mark is an author of thrillers and has published two series of books, the John Milton and Soho Noir books. Mark is an advocate of two broad strategies, cultivating a mailing list and using social media advertising.

You’re probably saying, “Whatever, I’ve tried those things and they don’t work.” Well, I thought so too until I saw that these strategies netted mark $400,000 in book revenue in one month. Based on that, I thought I would give some of his techniques a try. The results that I reported above show some measure of success…not quite at the Mark Dawson level, but stay tuned over the coming months.

I said these were broad strategies, so let me give you some insight into the specific things that I tried so that you can give them a try if you would like.

  • Targeted advertising for my book release: I ran ads on Goodreads, Twitter, and Facebook. I know this sounds costly, but I set maximum budgets of $10 per day on each platform and ran the ads for three days.

Note: I attempted to run an ad for my book on Amazon and it was rejected. When I inquired into the reason, it was due to my book cover having “blood spatter” on it. I found this surprising since both the Kindle and CreatSpace publishing platforms accepted my book cover, but Amazon ads rejected it. When I inquired, I was told that each of those entities make their own decisions. It was disappointing, but I’m not going to change the book cover.  Here is what it looks like. What do you think?

Pageflex Persona [document: PRS0000038_00069]

  • I leveraged my mailing list. I sent out an email to my subscribers asking if they would like an advanced reader copy (ARC) of my new book. About 15% of my list graciously agreed to read the book and of those that received a copy, more than 50% reviewed the book on Goodreads or Amazon on the day of it’s release helping my ranking a great deal.
  • I used inexpensive Facebook, Twitter, and Goodreads ads to promote my two free days for Frankly Speaking. When I looked back at the results, I surpassed previous free book days that were promoted through posting to groups.
  • My Twitter ads have resulted in an acceleration in the number of quality followers that I have picked up.

I will be posting more about this marketing journey as I resume my weekly blogs. Interestingly enough, my blog will be the only portion of my brand that I will continue to post in Facebook groups. I have seen good results from this. I will, however, be more judicious with how aggressive I am in posting. I don’t want to be a repeat offender.

For now, I recognize the methods that I was using, while they made me feel like I was accomplishing something, they really weren’t that effective. If you are an indie author that is continuing to send your posts out to a large number of groups asking people to buy your books, you need to ask yourself some hard questions and reexamine what you are doing. Sponsored ads from social media do get traction. Posting your book to groups where the only audience is other authors, might not get you the results that you need.

As always, your comments and feedback are welcome.

Don Massenzio was born in Syracuse, New York, to first generation Italian American parents. He is an avid reader. Some of his favorite authors include Harlan Coben, David Morrell, Stephen King, and Hugh Howey. His favorite book of all time is ‘To Kill a Mockingbird’.

Don began writing as a way to combat the long hours of travel and numerous hotel stays that are part of the ‘glamorous’ world of corporate travel. He uses writing as a therapeutic outlet. He recently took the jump to sharing his work with others.

His first published long work is the novel, Frankly Speaking. It is the first of a series of books focused on the character, Frank Rozzani, a Florida private detective. The book is a throwback to the days of pulp detective novels with a tip of the hat to Jim Rockford from 70’s television and The Rockford Files.

The second Frank Rozzani detective novel, Let Me Be Frank is now available. His third book in the Frank Rozzani series was released on April 24th, 2015 and is available on in both Kindle and Paperback formats.

He has also published a well-received short story collection that is available on

Find out more about Don at his web site:

Combating the Snobbery of Traditional Publishing as an Independent Author

This past weekend, my seven year old daughter had an event with her dance group at a local street festival. As we walked around and looked at the various tables, we happened upon an author of children’s books who had some of her work displayed on a table. My daughter saw the books and we stopped at the table and listened to this friendly, grandmotherly figure tell us about her books.  They were based on the antics of her grandson and looked very nicely illustrated.

We were about to move on when my wife blurted out that I had written three novels.  The author’s first question was not about the genre or the titles. Her first question was, “who’s your publisher?” Before I could get the words DSM Publications (my initials are DSM) out of my mouth, my wife told her I was self-published. Now, I’m not ashamed of being self-published. In fact, I like the freedom that it gives me to publish on my own terms and at my own pace. I’ve talked about the marketing (not my favorite part) in past blogs, but I can deal with that.

As soon as she heard the words self-published the grandmotherly smile disappeared, her body language changed, and I began to receive a lecture on the benefits of having a publisher. There were things like:

  • I get into author events for free
  • I don’t have to market my books (even though I’m sitting out in the sun at a table at a street festival hawking books)
  • They edit my books (children’s books targeted at 3-5 year-olds with two to three sentences per page)
  • Did I mention I get into author events for free?

I began to explain to her the benefits of independent publishing through such outlets as Amazon. She responded that Amazon and those other “outfits” keep too much of your money. I explained that you get to keep 70% of your royalties on Amazon if your book is priced at $2.99 or more. She told me that she heard it was less than that and didn’t trust them with her work. I told her that you retain all of the rights, and she told me she didn’t think so. Thankfully, my daughter had to be at a girl scout event and we had to move along. Her parting words were, “good luck with that self-publishing, but you really ought to think about getting a publisher.”

It was an enlightening conversation and one of those moments that solidified my choice to publish independently. As I thought about her “sweet” publishing deal, I began to look at the realities of her situation. Here are some of my observations:

  • Her books were priced at $10 and above. The copies she had on her table were likely purchased by her from the publisher. If she was making $1-2 per book, she was more in the 10-20% profit range. Based on the traffic at her booth and her book supply, I’d be surprised if she went home with $20-30.
  • How well is her publishing company marketing her books if she has to resort to events like this one and promote books between the boiled peanut stand and the fence company.
  • She had not checked out the specifics of independent-publishing. She didn’t know the terms and conditions. Unfortunately, she couldn’t make the switch because she no longer owned the rights to her books, the great and powerful publisher did.

This was not the first time I encountered this snobbery. An acquaintance of mine has worked throughout his career on the periphery of the journalism field. He has a segment on local public radio and I asked him if he had any advice around generating publicity for my work. He had some good tips. One of the things that he suggested was contacting a local authors’ group. I listened to the qualifications of their membership and what they had to offer and was interested. That is until he told me that I should not tell them that I had independently published and work because they would likely look down on it because they didn’t believe this to be “real publishing”. I asked how many members of the 30+ group had published work with traditional authors. The answer was “one”. I decided that I didn’t want to be brought down by a group where 99% of the membership had failed in their goal.

So, now I sit here with nine works published in the past year. I put this work out to the millions of consumers through Amazon and CreatSpace. Reviews for every piece of work have been 4-5 stars. If I quit today, that would be quite an accomplishment. I do outsource my editing and some of my marketing, but I still do many marketing tasks on my own. Can I quit my day job on the money I’m making and by that beach house? Not yet, but I feel like my chances to do so are improving every day.

My fellow independently published authors, you and I have an advantage over the majority of the members of those snobbish literary groups, books that are published with readers that are buying them. Whenever someone turns up their nose when I tell them I’m independently-published, my gut reaction is to ask them the name of their published book to which most will reply that they don’t have one.

So, keep your heads held high fellow independently-published authors. Don’t feel inferior to those snobbish traditionally published authors. Most of them are probably making less per book than you are and have much less control.

Now, with all of that being said, I’m not going to get off of my soapbox about keeping the quality of independently-published work at a high-level. There is no excuse for not doing this. There are plenty of willing editors and beta readers out there to keep you from publishing work that is inferior in terms of grammar, spelling, punctuation, and sentence structure. Don’t put garbage out there, because you hurt all of us when you do.

You might think you can’t afford an editor, but, in my humble opinion, you can’t afford not to have one. You may think you can do it yourself, but, to paraphrase a saying from the legal profession, the author that thinks he can edit his own work has a fool for a client.

About Don Massenzio

Don Massenzio was born in Syracuse, New York, to first generation Italian American parents. He is an avid reader. Some of his favorite authors include Harlan Coben, David Morrell, Stephen King, and Hugh Howey. His favorite book of all time is ‘To Kill a Mockingbird’.

Don began writing as a way to combat the long hours of travel and numerous hotel stays that are part of the ‘glamorous’ world of corporate travel. He uses writing as a therapeutic outlet. He recently took the jump to sharing his work with others.

His first published long work is the novel, Frankly Speaking. It is the first of  a series of books focused on the character, Frank Rozzani, a Florida private detective. The book is a throwback to the days of pulp detective novels with a tip of the hat to Jim Rockford from 70’s television and The Rockford Files.

The second Frank Rozzani detective novel, Let Me Be Frank is now available. His third book in the Frank Rozzani series will be coming out in April, 2015 and is available for pre-order.

He has also published a well-received  short story collection that is available on

Find out more about Don at his web site: