by John Peragine
When you embark on the journey to go a non-traditional route of publishing, including self-publishing, hybrid publishing, or small/medium-sized publishers, you take on a lot.
We concentrate so much on the craft that when it comes to handing it over to someone else, we often want to crawl back to the comfortable place and begin the creation process again. We don’t want to be bothered with publishing and, more importantly, how to actually sell that book.
It might be fun to pick out a cover or a cute font because that continues to be in our creative wheelhouse, but the rest I put under the umbrella of the “business of book writing.” I realized that this is where so many of us trip and fall down. Hard. Scraped knees with stinging mercurochrome slathered on top.
The Usual Artistic Pattern: Craft Before Business
I spent many years learning how to play the flute. Technique exercises. Etudes. Sonatas and Concertos. Mixed in were orchestral excerpts. I played with concert bands, pit orchestras, and symphonies. I had private lessons, masterclasses, performing arts high school, and another five years of college. Can I play the flute? I hope so. Too many hours of practice and money were invested not to be a decent performer.
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