by Kathy Meis
Much of my workday at Bublish is spent talking with authors about the intersection of creativity and commerce—how to be true to one’s artistic intentions while writing work that is commercially viable.
Early on in these conversations, I encourage authors to take some time to articulate both their artistic and commercial aspirations—no matter where they are in their writing career. To me, this is very important work for all writers to do as early as possible. It’s an exercise that should kick off every writing career and every new writing project.
A writer should ask themselves: Why do I write? Where do I hope this creative journey will take me? And they should be as honest and thorough as possible in answering these questions.
Often I learn that this is the first-time the writer on the other end of the phone has engaged in such self-reflection. Up to our call, they explain, the story has led. They may have a vague sense of what they hope to achieve, but they haven’t taken the time to fully explore their intentions, motivations or desires when it comes to balancing creative and commercial interests. They are simply swimming in story ideas.
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