Last-Minute Holiday Book Sales Strategies From the Writers in the Storm Blog


Penny Sansevieri

Yes, the holidays are upon us, but that doesn’t mean you’ve missed all your opportunities to sell a few more books before 2020.

Photo Credit: olegkrugllyak, Deposit Photos

I’ve collected a list of important dates and strategies that work really well with the amount of time we have left and I encourage you to work in as many as you can—you’ll be glad you did when you’re relaxing, happily sipping eggnog and sales keep coming in!

Offer Free Holiday Shipping

Amazon has spoiled most consumers for shipping charges. Customers flat-out don’t like to pay shipping charges anymore. Because shipping costs have increased, it’s become increasingly important for every other online store to follow suit.

If you do sell books from your site, I encourage you to eliminate shipping costs during December. If you temporarily eliminate shipping costs, announce the start and stop dates to your email list and on social media.

To add sparkle to this offer, let buyers know that you personally autograph books for recipients, which makes wonderfully personalized holiday gifts!

Read the rest of this post HERE.

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