My Blogging Strategy – Part 3


This is the third installment in my series on my blogging strategy. As I relay the things that I’ve learned and that seem to work for me over the past five years that I’ve been blogging, it’s important to note that I’m not an expert and that my blogging process is a continuing series of trial and error.

My first post on this topic talked about how I’ve evolved my usage of blogging statistics over time. If you want to check it out, you can find it HERE. My second post talked about how I select posts from other blogs to share. You can find it HERE.

In this post, I’m going to talk about my posting schedule which has evolved over the years to fit with my day job and writing schedules.

To start off this post, let’s take a look at my weekly schedule day by day:

Monday

Mondays are the day that I feature news articles from the world of indie publishing and books in general. I try to find stories that help authors or that you might find interesting as you navigate the many twists and turns of the indie publishing world.

I generally pull the stories on Friday and schedule the post. Monday is usually a travel day for me so i try to schedule this post before the weekend so I don’t have to worry about it on Monday itself.

Tuesday

Tuesday is usually the day that I try to post some type of advice or tips. I’ve been running this blogging series on Tuesdays along with other original posts that I think might be helpful to new and experienced authors and bloggers. Sometimes, if I have promotional activities going on, I’ll use Tuesday to post that information and preempt my help content for that week. I did this last week, for instance, to promote my new audio book.

These posts are written whenever I have the inspiration to create content of this type and they are scheduled as far in advance as possible because they are the most difficult to put together.

Wednesday

I’ve been having fun using Wednesdays for my Stock Photo Challenge series. I joined a stock photo site about a year ago to use for book cover images and blog photos. I thought it might be fun to pick a random photo each week and ask fellow bloggers to write some flash fiction based on the picture. This has been a gamble as other bloggers post similar challenges, but, thus far, it has received a fairly healthy response. I will keep it going as long as there is interest. I try to include the previous week’s entries in the challenge with links in each week’s new post. That means that this post has to often be adjusted up to the last minute.

Thursday

Thursdays are flexible. Right now, with audio books and a new book coming out, I’m using Thursdays for promotion. It will usually contain excerpts from my book or some other relevant information. When I have nothing to promote, Thursdays may become a second day for either author or blogger help. I may also reach back into my archives and update some past useful posts that were popular.

Friday

Fridays are reserved for introducing new authors. I’ve been doing this every year for the past four years. I haven’t always done it on Fridays. Some years I’ve used Mondays for this feature and, interestingly enough, Friday seems to be the lowest traffic day for these author interview posts. They performed much better on Mondays. I don’t think I’ll be changing the schedule as I have many interviews already formatted and scheduled in advance.

Saturday

Saturday is my day for posting original creative content. I’ve really enjoyed writing short stories and serials in the past. Several of my serials have turned into full blown books or novellas. This is a way for me to self-impose a deadline. These posts are also difficult to put together so I try to write content well in advance.

Sunday

Even God rested on Sunday. I’ve decided that Sundays will be a day to take off from reviewing and posting. It’s my day to grab a cup of coffee and veg out in front of the TV turned to HGTV with my wife. It’s a day to recharge and relax.

One of the things that’s great about WordPress is that I can build and schedule these posts ahead of time. I’ve done this when I know I have a busy work week or a vacation coming up so I can still be an active blogger even when my schedule gets in the way.

So, what about you? Do you have a schedule or do you fly by the seat of your pants? How does your strategy work for you?

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11 thoughts on “My Blogging Strategy – Part 3

  1. Nice schedule. I’m not as organized. My plan is to schedule all the weekday ones a month or two in advance then do what comes to mind during the weekend. Saturday is always a goal post and Sunday is a whatever. Well, I guess it’s organized, but I try to make sure things are prepared in case life gets hectic.

    Liked by 1 person

  2. One of the benefits of having a blogging schedule like that, Don (at least in my opinion) is that it allows you to focus your blog on its purpose. I think blogs are most successful when they have a specific purpose. That allows you to develop relevant content, and to reach people who share your interest. Plus, I’ve found its easier to write content for a blog if it has a purpose.

    Liked by 1 person

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