3 Book Marketing Myths to Avoid – From The Book Designer Blog


BY SANDRA BECKWITH ON MARCH 18, 2019

By Sandra Beckwith

When I was in college, one of the girls in my dorm terrified us with the “true” story of “The Hook,” a killer with a hook for a hand who attacked a couple in a parked car.

The storyteller insisted it was true because it happened to the cousin of a friend of a friend on Long Island. How could we argue with that? TRUTH!

You’ve probably heard the story, too, and by now we all know it’s a classic urban legend.

Urban legends aren’t limited to horror stories, though. In the book publishing industry, a better term for them is “myths,” and there are a lot of book marketing myths. They spread from author to author quickly thanks to online groups and social media. Authors believe and accept them automatically, probably because they see the myths repeated so often.

Accepting book marketing myths as fact can hurt your writing career, though, so let’s set the record straight on three of the most common.

Do any of these resonate with you?

Read the rest of this post HERE.

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