By Scott Lorenz
“Do book awards matter?” YES!!
As a book publicist, I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel. Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.
You win awards you sell more products. Jeff Bezos, CEO Amazon
Jeff Bezos at the 2016 Code Conference (Photo news.techniblogic.com
Not long ago, a business book client won a major award which caused CNN to reach out to request the book.
Most recently a major childrens’ TV show contacted me and asked to review a book after they received my press release about the ‘honorable mention’ my client’s children’s book received.
I could go on and on with examples of how pursuing and winning book awards will give you opportunities to reach out to the media, booksellers, and agents. As a book publicist, I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award-winning’ book.
Read the rest of this post HERE.