My Blogging Strategy – Part 1

Over the past five years, I have enjoyed having my blog on WordPress. I have varied in activity level over these years. I’ve since settled into a comfortable, fairly productive routine.

I looked back over my stats for the past five years to see how I’ve evolved in my blogging schedule. Here are some highlights:

  • I started blogging in September of 2014. That first month, I had 99 views, 80 visitors and 4 likes and 3 comments. For the entire year I had 14 posts and about 1,400 visitors. It was a slow start, but I knew it was something I would continue.
  • In 2015, a full year of blogging brought just over 6,000 views and about 3,600 visitors.
  • 2016 saw substantial growth with 46,000 views and over 13,400 visitors.
  • I went nuts in 2017 and found myself obsessed with the blog. During this year, I hit over 80,000 views with almost 30,000 visitors. It was a banner year for the blog.
  • 2018 was a slower year. I changed jobs mid-year and my blogging activity showed it. My views dropped to 38,700+ and my visitors were down to just over 15,000. About half on both counts from the previous year. I actually took a bit of a break during 2018 to find my way in my new job and concentrate on what puts food on the table.
  • I am in a great place in 2019. I have, what I feel, is a good routine for blogging. It keeps me active with a post almost every day of the week. I’m also writing about things that are important to me and, hopefully, helpful to other authors. Through two months, I’m at about 10,000 views with about 3,600 visitors. That’s above last years pace but still behind the madness of 2017.

The value of statistics

Are stats important? Well, it depends on what you’re using them for. When I first started blogging, I used them as a scoreboard. I tried to outdo myself each day, week and month. I didn’t really pay attention to the quality of comments or the material I posted as much as I should have. It was all about the numbers.

I’ve since become smarter about how I use these statistics. I periodically look at the most popular categories and see what kinds of posts are being read and responded to. The most enjoyable part of blogging is the interaction with the community.

In a future post, I’m going to talk about my latest daily routine for creating posts, reading others posts and sharing and reblogging information.

This isn’t meant to be a ‘how to’ series as much as it is a ‘how I do’ series. I’d love to hear your take. There are bloggers with a great deal of success that post incredibly high-quality features each day. It would be great to hear how some of you reached that point.

25 thoughts on “My Blogging Strategy – Part 1

  1. I recently started blogging on a regular basis. I enjoy doing picture prompts that evoke emotional responses from my readers, book reviews, and occasionally, a food related post. I have no real statistics to share, but I get likes with no comments from some and encouraging comments from others based on the blog content.

    Liked by 2 people

  2. Thanks for sharing your own blogging choices, Don. I’ve found that having a plan and a strategy – using one’s blog in a planful way – is helpful. It’s also (at least for me) really valuable daily writing discipline.

    Liked by 2 people

  3. I’m terrible at tracking statistics. Maybe because numbers don’t interest me. I’m lucky that a few bloggers at Story Empire keep tabs on that stuff on our site. Now if I could find someone to do it on my personal blog…

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  4. Thanks for sharing, Don. I started half-assed blogging in 2015. In 2016 I made a point to blog consistently and followers and comments have grown exponentially over the years. Last year was my most engaged year so far.

    Liked by 1 person

  5. You share lots of information that helps me, Don, and I like your author interviews too. I have two book review slots on my blogs per week, Wednesday for RobertaWrites and Saturday for Robbiesinspiration. Other than that, I am a fly by the seat of my pants blogger with very little routine. I do like prompts, especially 100 word ones that are challenging and fun.

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  6. Pingback: My Blogging Strategy – Part 2 | Author Don Massenzio

  7. Pingback: My Blogging Strategy – Part 2 – Written By Don Massenzio – Writer's Treasure Chest

  8. I can remember being obsessed with my blog stats, Don. I think most bloggers tend to be obsessed with them for the first year. It’s when the numbers continue to become more important than the content that things can go badly wrong and bloggers end up getting stressed by blogging instead of enjoying it.

    I do look at some of my stats, but take many of them with a pinch of salt. I soon learned that a ‘like’ didn’t automatically mean that the person who left the ‘like’ actually read the post. For me, it the thought-provoking and meaningful comments that count.

    Liked by 2 people

  9. Pingback: My Blogging Strategy – Part 3 | Author Don Massenzio

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