Check out this post from the How to eBook blog with 8 Ways To Get Media Coverage For Your Book
One impression of the news media is that it covers crime, tragedy, and controversy. Another is that it is filled with soft stories about diets, viral You Tube videos, twitter spats, celebrity gossip, and coverage of the basics: weather, Wall Street, sports, and lottery winners. There are some meatier news outlets that report in-depth on real issues of the day, but they are in the minority. How will you position your book, brand, and message to the media?