People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon? Let’s examine this further.
First, not only is it important to understand where this advice comes from, it’s also important to understand the ways that publishing timelines have evolved throughout the years.
Most people who suggest marketing your book early are in traditional publishing because they have other factors that they need to deal with. For example, if you’re with, let’s say, Simon & Schuster, and you have a fall release for your book, they’ll probably need to pitch you to bookstores in March. You’ll have ARCs (advanced review copies) early in the year. Bookstores and other retailers like Walmart and Costco need to determine which books they will or won’t stock reasonably early since fall is one of the busiest seasons of the year.
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