Exactly When Is the Best Time to Begin Your Book Marketing? – From the Writers in the Storm Blog


Penny Sansevieri

People ask me all the time when they should begin marketing book. So when is really the best time to start? Any book writing and marketing resource will say sooner rather than later. But how soon is too soon? Let’s examine this further.

First, not only is it important to understand where this advice comes from, it’s also important to understand the ways that publishing timelines have evolved throughout the years.

Most people who suggest marketing your book early are in traditional publishing because they have other factors that they need to deal with. For example, if you’re with, let’s say, Simon & Schuster, and you have a fall release for your book, they’ll probably need to pitch you to bookstores in March. You’ll have ARCs (advanced review copies) early in the year. Bookstores and other retailers like Walmart and Costco need to determine which books they will or won’t stock reasonably early since fall is one of the busiest seasons of the year.

Read the rest of this post HERE.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s