Can we all agree that launching a book can be…a bit terrifying?
I’ve released six with co-author Becca Puglisi and we’re about to launch book seven. Those figurative butterflies? Yeah, they never go away. But guess what–this is actually a good thing! A touch of nerves keeps us alert, more apt to be prepared, and will cause us to think deeper about marketing methods that make a book launch easier.
On that note, one of the smartest marketing moves is to build a Street Team. This group of excited and highly motivated individuals have one important mission: to help you, the author, succeed.
Here’s a few things they might do:
- Help brainstorm a marketing launch plan for a book
- Mention any influential connections they have and offer to be the go-between
- Share links, graphics, and content tied to the book to interest potential readers
- Reach out to a library they use to bring in the book (and then reserve and read it)
- Offer up their own blog for a “takeover,” pointing their visitors to the author’s launch event
- Be an early ARC reader (to find any last-minute typos that may need fixing)
- Be an ARC reviewer, ensuring online reviews are building up quickly at release
- Blog a book review (that can then be shared by the author now and in the future)
Read the rest of this post HERE.
I previously belonged to a Facebook street team before I separated from my publisher, but found that members just constantly spammed their own books. I’d gladly join one if I could find a decent one.
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I have a casual one on Facebook. They keep me grounded and encourage me as well.
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