Check out this post from the How to eBook blog with 15 Secrets to Selling More Books at Events
Maybe you’ve done events in the past – whether these are book shows specifically, or book signings in bookstores, libraries, or even craft fairs. If you came up short on book sales, you’re probably not alone. So often we decide to do these events, without any kind of real insight into what it takes to make them successful. And that’s not your fault per se, because doing successful events takes time. People who do a lot of trade shows know this – it can be a lot of work, but also a lot of payoff if it’s done correctly.
As authors, we spend a lot of time online, or locked behind our computers. And while this has merit, there is nothing quite like an in-person event. And while getting a book event booked seems like half the battle (and it is), now it’s time to figure out how to start…
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