Marketing a Pre-Order ~ Lessons learned ~ Part II #WriterWednesday #BookMarketing #AmWriting


Check out this post from D.E. Haggerty’s blog with further tips on marketing a pre-order

D.E. Haggerty

Unlike the pre-orders for Searching for Gertrude, the pre-order numbers for Finders, Not Keepers are actually my highest ever. Excuse me while I do a dance. Okay, I’m back now. To read what went wrong with Searching for Gertrude, read last week’s blog post here. But establishing how I messed up isn’t enough. I need to understand exactly why Finders, Not Keepers is doing better. Here’s what I came up with.

Time. First of all, I have a lot more time to handle marketing and PR than I did last year. I made the somewhat stupid mistake of agreeing to serve on the board of directors of a non-profit for a year. I thought I could handle it. I thought it wouldn’t be that big of a commitment. I thought the president wouldn’t up and leave mid-term, leaving me to serve as vice-president and president. (I wasn’t too smart…

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