This Week in Indie Publishing


Write, Market, Repeat: An Indie Success Story

Author Susan Wittig Albert has some straightforward advice for aspiring writers: “Write. Write a book. Write another, and another after that. Writing is a craft. It has to be learned. It can only be learned with practice.”

The author of more than 100 books, Albert still makes time for raising cattle, sheep, geese, ducks, dogs, cats, and chickens (not to mention gardening and fiber crafting) on her 31-acre farm in the Texas Hill Country. She writes five or six days per week, handling publishing and marketing chores in the mornings before turning to her works in progress: “[I take] breaks for lunch, laundry, and for sweeping up Molly’s fur bunnies.” (That would be Molly Maguire, Albert’s elderly heeler.)

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Amazon E-Book Sales Grow in 2017 and 2018

A report on publishing-industry net revenues for the first third of 2018 has been released by the Association of American Publishers. The report’s findings are consistent with what the AAP has been reporting for a little while now: e-books are down by 3.8% over the same period in 2017, while downloaded audiobooks are up 36.1% (physical audiobooks are, unsurprisingly, down 11.4%, because there aren’t many people buying CDs and cassette tapes anymore).

AAP reports, while including net revenues from about 1,100 publishers, however, do not include Kindle Unlimited, Amazon Publishing, or Kindle Direct Publishing figures. Although Amazon does not report its book publishing figures, an Amazon spokesperson says that “Amazon’s US and worldwide Kindle book sales grew in 2017, and continue to grow in 2018 , with particular strength in Kindle Unlimited, Amazon Publishing, and independent publishing.”

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Belief Is Good for the Business of Books

Lines between work, life, and faith appear to be blurring more than ever as new books from religion publishers mix biblical principles with professional development and other topics related to business. Several titles publishing this year are aimed at Christian readers, and at others who are interested in improving their personal and professional lives.

“Many faith readers spend the majority of their week immersed in their occupations,” says Andrew Stoddard, acquisitions editor for WaterBrook and Multnomah. “Having practical ways to integrate belief, calling, and purpose into that space is crucial and freeing.”

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2 Big Book Writing Myths That Will Keep You From Achieving Big Profits

2 Big Book Writing Myths That Will Keep You From Achieving Big ProfitsWhen my first book was published, I thought it would be an overnight success based purely on the topic and the fact that I knew the world needed it. My genius marketing plan was to simply publish it. If it exists on the internet, people will find it, right?

As you can imagine, that didn’t work. It’s a bit like showing up to a party, not knowing anyone, trying to make a grand entrance and having zero people pay attention. In fact, it was a lot like that. Hardly anyone blinked an eye or turned their head when my book became available.

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How do I get my book published? You asked Google – here’s the answer

Woman looking at books in WaterstonesBefore trying to answer this very important question, it is useful to ask yourself another one: “Why should I get my book published?”What do you hope to achieve by releasing your work into the world, and what would success look like to you? Because knowing what you want from being published will help you find the best way to achieve it.

Are you hoping to see your book on the shelves at Waterstones? To entertain readers on their holidays? Do you have an important story that needs to be told? Or would being a published author help in your day-to-day career? Do you want to achieve fame and fortune and retire on the proceeds of your blockbuster novel? If so, stop! The latest reports show that the average author earns less than £10,500 a year, so if you’re gambling on being the next JK Rowling you’d have better odds by getting a job in a supermarket and betting your entire salary on the next reality TV star-turned-memoirist having actually read her own book.

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