Book Signings and Author Swag

Check out this helpful post from Mae Clair on the Story Empire blog on the topic of book signings and author swag

Story Empire

Hi, SEers! Mae here today. It’s been a while since I’ve done a book signing, but I’ve been thinking about ordering new swag and that got me thinking about my last signing. I’m not an expert—I’ve only done a handful—but I discovered something I thought might be helpful.

I used to create rack cards for my books, but at my first signing, I saw an author who used postcards. She put the cover on the front and blurb on the back. She had them all lined up on her table in neat little stacks. I thought the cards were a great idea but noticed very few people took any.  Still, I liked the idea and switched to postcards.

For my next signing, I made goodie bags  composed of postcards for my novels and a few pieces of chocolate. A private organization had invited me to speak, so it was easy…

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