11 Ways to Promote Preorder Books that Drive Real Results


Check out this helpful post from the How to eBook blog with 11 ways to promote preorder books that drive real results.

How To Ebook

For a traditionally published author, a hefty number of preorders can increase a print run and create a sense of excitement around a new release. Early buzz may convince the publisher’s marketing team to take a book more seriously, and invest more time, creative brainpower, and marketing dollars into nurturing a potential bestseller.

For a self-published author, a swell of preorders can trigger algorithms that alert retail sites like Amazon to a book’s presence. This makes it more likely that the book will appear in “hot new release” lists, which can increase not only preorders, but post-publication sales and even name recognition.

Finally, because many retailers count preorders on release day, a large number of preorders can land an author on a bestseller list early in their new book’s sales cycle, whether…

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