When it comes to creating your author persona, some refer to this as your “author brand.” Understand that you aren’t branding your book – you’re branding YOU. Simply put, your author brand is about connecting with your readers on a person-to-person level.
Everyone’s persona (or brand) is unique (just like you) and it’s your own personal story that you choose to convey that will draw your readers to you. As Dr. Seusssaid, “There is no one alive who is Youer than You.” After all, it’s so much easier to be you than someone else!
4 Ways to Figure Out Your Author Persona
Ask yourself these questions to create your unique story and message that will create a strong emotional connection with your target readers and, in turn, increase their loyalty and trust.
- Do soul searching. Ask yourself … Who Am I? What do I have to say? What matters to me? Why do I write what I do? Where am I going? Look to … your passions and purpose for this. You are a storyteller and want to create an appealing author story (the story behind the story). We need stories to make sense of the world around us and to feel a sense of belonging. This is why people read! 😊
Read the rest of this post HERE.