Check out this great post from the How to eBook blog on Amazon encouraging authors to advertise their eBooks.
Amazon has just sent out an email to authors and publishers that states “eBook season is just getting started. With so many new E-readers being unwrapped this month, there’s never been a better time to start promoting your eBooks.” If you are not aware, Amazon is referring their own pay per click advertising program that helps with discoverability when users are typing in keyboards in the search bar or a text/image based ad unit.
Author Don Massenzio 
Hi Don,
I assume this is the same thing I have been doing with the sponsored ads Or is this something new. Thanks
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It appears to be the same.
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