How Authors Can Use Webinars for Book Marketing Success

Check out this great post from the Book Publicist blog on how authors can use webinars for book marketing success.

The Book Publicist

by Scott Lorenz, President Westwind Book Marketing

When it comes to book marketing, of the many tactics, authors can employ once the book is written and published are those that are cost-effective and produce results.  Free Webinar This WeekBesides free publicity, if you would like to reach a large targeted audience efficiently then consider conducting a webinar.

What’s a webinar? A webinar is an online interactive meeting where the author is able to educate, demonstrate, entertain, and sell their book to their audience of potential readers. It can be held at any time of the day—live or recorded.

“Doing webinars is a way to reach much larger audiences – often in the thousands – without leaving your home or office and for less than the cost of one night in a hotel,” says Bill Harrison, co-founder of the National Publicity Summit in New York City.  “Many authors do bookstore signings to promote their books…

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