Beyond Sales — 3 Powerful Benefits of Preorders for Newbie Indie Authors


Check out this post on the 3 powerful benefits of preorders for newbie indie authors from the How to eBook blog.

How To Ebook

    • By Katherine Pickett

Guest post by K. Patrick Donoghue

When I listed the Kindle and Nook editions of my second novel, Race for the Flash Stone , to accept preorders, I wasn’t sure what to expect. Big-name authors routinely list their upcoming titles for preorders, and their books-in-waiting always seem to immediately pop onto the best-seller lists. But what could an unknown indie author hope to achieve by employing the same practice? The answer: Whoa, Nelly!

Of course, I hoped accepting preorders for my book would generate sales in advance of the official release, but I had no idea how many to anticipate. I set my expectations low and chastened myself to primarily treat the 60-day preorder window as an opportunity to build awareness of the upcoming release among my Facebook and blog followers. That tempered view quickly changed within days after listing the book for preorders on Amazon and Barnes…

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