This Week in Indie Publishing

art1Lessons Learned about Self-Publishing

I have talked to many authors. Very few have nice things to say about the publishing aspect. It was a little over a decade ago that Self Publishing became popular. It seemed to many a panacea, no pesky agents, no wicked publishing house taking the lion’s share of the sales dollars. Of course, this is a very simplistic view. There are many facets to self publishing, so many factors are in play, and each and every book has its own provenance.

I was talking to author Jim Serritella a few days ago, he published a book about his wife’s travails fighting cancer. [link] and asked him if he would be willing to share his story….. my friends, I give you…

Lessons Learned about Self-Publishing

Read the rest of this story HERE.

art2Do You Dream of Writing a Book?

Since my book The Joy Plan came out a few months ago, people have been asking me a lot of questions. And surprisingly, one of the questions I’m asked most often has nothing to do with the content of the book. “How did you do you it?” people want to know, referring to everything from the actual banging out of 80,000 words to getting an agent, publisher, distribution in every Barnes & Noble in the US, making of an audiobook, and worldwide publication in Spanish.

Perhaps you have this same question. Do you dream of writing a book or have an idea so hot it’s ready to burn itself through your fingertips? I feel you. I always wanted to write books. In fact, I started churning out stories (and recording my own audiobooks) when I was only five years old. But I didn’t have a clue about publishing, and although writing remained a big part of my life and career, I let my dream of writing books stay asleep.

Until I had a story so compelling that I literally couldn’t stop my hands from writing it, and the rest is history. I still didn’t know much about becoming a published author, and because the industry is always changing, I’m sure I’ll always have a lot to learn. But there are a few things I wish I would have known a long time ago. So if you’re thinking about writing a book and don’t know how to go about it, this is for you.


1. Get clear about your goal.

Read the rest of this story HERE.

art3Crowdselling: Digital Collaboration Start-Up Reveals How a Five-Dollar Ebook Sells for Fifty

With little overhead and low barrier to entry, creating and distributing digital content has made the 21st century the dawn of the ‘infopreneur.’ However, standing out in a crowded marketplace often poses a problem when selling content – until now. Brainiac Bundles leverages the power of crowdselling in putting together joint-venture sales.

Brainiac Bundles collaborates with authors, course creators, coaches, bloggers, and other digital marketers to put together a bundle on various topics throughout the year. By placing an information product in one of their themed bundles, contributors leverage the clout, expertise, and audience of the 25+ other contributors included in each bundle. Contributors and affiliates earn commissions upwards of 50% per bundle sold through their affiliate link. With the average bundle price of $97.00, an information product that normally sells for a few dollars, would generate $48.50 per sale.

Read the rest of this story HERE.

art4The Kindle started a fire in the world of books

When the Apple iPhone turned 10 years old this summer, a wave of favourable retrospectives hailed its enormous impact on mobile communications. Back in 2007, when Apple unveiled its first iPhone, BlackBerry and Nokia products were our handsets of choice and few of us had any idea that our phone could be “smart” or that we would by now rarely use our handsets to place a call and have a chat.

Later this month, the Kindle E-reader celebrates its own 10-year anniversary. One suspects November 19 won’t be marked with quite so much fanfare as the iPhone’s June birthday, although the Amazon device was the subject of an appreciative column by Peter Nowak in our business pages earlier this week. In particular, Nowak praised the Kindle for its affordability.

Read the rest of this story HERE.

art5Using The Power Of Publishing To Cut Through The Noise And Establish Credibility With Your Audience

Given the modern explosion of the internet and the digital economy we currently live in, it is now easier to build a business online than ever before. The startup costs associated with such have come down dramatically and an aspiring entrepreneur could essentially set up a website in a matter of minutes for just a few dollars and be on their way. But with such a low barrier to entry, also comes the curse of noise. The flood of information that gets exchanged on the internet is dizzying and it is now harder than ever to grab the thing that matters the most — people’s attention.

Take my Facebook feed for example — a full day’s worth of updates which used to take me a few minutes to scroll through, now takes me hours (and I don’t even have many friends!) The introduction of newsfeeds into the stream has only made matters worse.

Read the rest of this story HERE.


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