Check out this great post from the How to eBook blog on the value of eBook promotions.
As an indie author, you have full control over your book’s success, which isn’t a responsibility to take lightly.
Many authors still dream of that publisher deal. Once you sign that contract, you’ll be limited in what you can do. Being able to do discount eBook promotions play a big role in the level of exposure you’re able to achieve and the options you have to grow your fan base.