It’s Autumn (finally) and for me, that means a time of reflecting. I like to take the first weeks of September and look back over my organizer and see where I need to make improvements in the new year. Last year it was learning to use Instagram, which I’m happy to say I’ve been doing much better at.
If you aren’t using Instagram as an author, you are missing out on what is quickly becoming the go-to social media site. Statistics tell us that not only are the users primarily women in their mid-twenties to mid-thirties (which happens to be my primary reader demographic) but that it’s growing quickly, and is now in fact the second largest social media site in terms of active users (edging out Twitter earlier this year with over 300 million users). It has a number of advantages over Facebook as well, the most profound being that it still has great organic reach, unlike Facebook who has moved toward a heavily monetized system. If you have 800 followers on Instagram, ALL 800 will see your posts in their feed, unlike Facebook who only shows your posts to a small percentage of followers. Also, Instagram has the same live chat features as Facebook, making it a wonderful platform for things like live author chats and sample chapter readings. It also gives high priority to Instagram Stories, a snapchat like option that shows your stories in the very top of every follower’s feed for 24 hours then disappears.
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