1. Get newsworthy info into the hands of the media. Make a habit of sending out releases on a regular basis about your events, special speakers, or anything impacting the community at large. Use a media directory or “Google” on the web to find names and contact information.
2. Get to know the beat of reporters of the daily and weekly newspapers. Position yourself with them as an accessible and reliable source and a key authority to be featured in future stories.
3. Read the dailies, weeklies! Respond to articles where you can take a stand on an issue while branding your book by writing a “Letter to Editor” or an “Op Ed” – Opinion Editorial.
4. Send out media releases for really intriguing or fascinating human interest stories by using news wire services. Wire services get wider…
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