Check out this post from the Story Empire blog on the topic of drip campaigns in marketing and promotion.
Ciao, SEers. If you follow us on any social media channel (other than this blog itself), you’ve likely seen posts with light blue graphic text bubbles offering quotes from our posts. These social media posts are what are known as drip campaigns.
Drip campaigns are so named because they “drip” content into your platform over the course of a finite amount of time. In our case, our drip campaigns are scheduled to be thirteen posts over the course of one year.
Marketers use drip campaigns because, and I’m sure you already know this, repetition is a key component to catching a person’s attention. That’s how we teach children their ABCs or multiplication tables. We repeat the same information over and over until our audience retains it.
The same technique works on adults. Unless someone is blessed with an eidetic memory, it’s unlikely he or she will remember something the first…
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