by Chris Leippi
There comes a point in every self-pubber’s journey to the bestseller charts when they realize it’s time to launch their books with some reviews already in place. Those reviews will help boost sales by instilling confidence in readers that your book is worthy of their money and time. On top of that, many major book promotion websites require a minimum number of reviews in order for them to consider featuring it. If you want to start booking these, you’ll need those reviews!
But, how do bestselling authors go about managing all of those reviewers? Are they sending out hundreds of copies, hoping that a small percentage of them will follow through and review? Or, are they keeping track of each individual who requests a copy and following up with them until they write their review?