Market Your Book For The Right Age

Here is an excellent post from Nicholas Rossis’ blog on marketing your book for the right age.

How much time do people of various ages spend reading? How true is the commonly held rule of thumb, that the older a person, the more they spend reading?

The answer can be found in a recent article by James Tozer published by 1843 (The Economist’s sister publication). It quotes data from the American Time Use Survey (ATUS), an annual survey run by the Bureau of Labor Statistics to examine how leisure time has changed in the last 10 years.

What, you may ask, is the main change since 2006? The rise of the mobile phone, is the simple answer. So, how has that changed the way people spend their leisure time?