Check out this excellent post from Nicholas Rossis on Amazon advertising and promotion from his blog.
Yes, this is the long-promised post where I share my experience advertising with Amazon and the things I’ve learned — things that could make or break your campaign.
What I’ve Learned Advertising With Amazon
You may remember my past experiences with Amazon Marketing Services (AMS) and the recent plan I’d set for myself. I started promoting in April with 3 kinds of ads:
Ad #1: Sponsored Products, Manual Keywords
This was the bulk of my promos. I chose up to 1,000 keywords for each book and used them to target potential readers.
How does one come up with so many keywords, you ask? Well, there are two easy ways:
The first strategy requires that you find the genres in which your books sells. Amazon does some automatic choosing for you, and you can sometimes see these listed under your book details…
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