Why do readers select books? Check out this post from the Painting with Light blog to get some insight.
If you’re like most people, you pick up a book because the cover or title looks interesting. The next thing you do is read the back blurb, or if you’re online, the excerpt.
What is it? Or, better yet, what should it be?
Basically, the back blurb is a sales pitch. There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.
It should be the summation of your story, enticing the reader to buy.
How do you write good back blurb?
The principles hold true for any genre, although the details may change a bit for each. This is a list of things featured most often from a number of bestsellers …
• A hint of the plot.
• Use of words that evoke images and…
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