Check out this great post from the Painting with Light blog on the importance of an author platform
Indie fiction authors sometimes say this platform-building stuff doesn’t work. But the truth is, after your network of family and friends has been tapped out, if you aren’t continuously putting your book in front of new readers, nobody is going to see it.
A writer’s life isn’t a cakewalk at the best of times. But no platform-building means no significant web presence, no engaged audience of fans (or at least no direct access to them) and wasted opportunities for book marketing, promotion and visibility.
Okay, you say you’ve tinkered with a blog, only to have it succumb to a quiet, anonymous death. You’ve dipped your toe into the social media whirlpool and found yourself repeatedly dragged under.
Branding, guest posting, speaking engagements, blogging, media kits, email marketing, blog tours, networking, interviews, conferences, webinars … you’ve tried everything.
Or maybe you haven’t tried at all.
The web is full of stories…
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