As I go flying down the road with trying to finalize two books and market the other seven that I’ve completed, I though I would take time out to post some tips that I’ve found useful on my Indie Publishing journey.
1) Volume is the way to go
If you have finished your first book, by all means, get it edited, formatted and published. You might, however, want to consider holding off aggressively marketing it until you’ve written your second or third. Readers that gravitate toward indie authors like to read multiple works by the same author. You can build a loyal fan base more quickly if you have multiple books to offer.
2) Writer’s block…what writer’s block?
Most indie authors have day jobs. We can’t afford to recognize and be incapacitated by writer’s block. I tend to keep multiple projects going. If I get stuck on one, I move to another. I just don’t have time for writer’s block. How about you?
3) Enter competitions.
This is an area where I have been lazy. There are plenty of competitions out there for indie authors. Just beware of those that have unreasonable fees with little reward for those that win. Some of them are scams aimed at separating you from your meager publishing budget. Look for contests from recognized publications, like Writer’s Digest, and organizations to maximize your potential benefit.
4) Interact with your readers
Use your blog, establish a mailing list and participate in book signings. Readers love to meet those that create the stories and characters they love. I know, as a severely introverted writer, that this is difficult. You need to get out of your comfort zone and do this to be successful.
5) Rise above your challenges
If you think you can’t write until every condition in your life is perfect, you never will write. Remember that J.K. Rowling wrote her first Harry Potter book sitting in a coffee shop while a single mom on public assistance. I often
6) You run the show, but you shouldn’t do all of the tasks
Just as a traditional publisher uses a cover artist, editors and marketers, you are responsible for these things as an indie publisher. You don’t have to and shouldn’t do it alone. There are many ways to outsource these functions and still put out a high-quality product.
7) Writing is a business.
It would be great to just write and not have to do anything else. If you are serious about writing, however, you should treat it as a business giving time to both the writing and business aspects of your endeavor.