#MarketingMonday w/@PamPerry: Be Your OWN Publicist #bookpromo #ammarketing

Check out this post from Pam Perry on the Motown Writers blog on being your own publicist.

Motown Writers Network . . . Michigan Literary Network

820d9-pamperry-731603When marketing make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. -Leo Burnett, advertising legend

I saw the PR person rise up out of a lot of people during a recent national Talk Show host contest. People were tooting their “OWN” horn and getting eyeballs to their video audition. And racking in votes! I saw one contestant with more than three million votes. That’s a lot of exposure!

Some took it a bit further and leveraged their audition to get media coverage. They wrote a press release, called their local news station or local newspaper – and BAM – they got a media hit. Not front page story, but some traditional media exposure none the less.

What was their “hook” that led to the media interest? Basic “local guy/girl goes for the big time.” People love to cheer for the underdog and…

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