Subliminal Advertising of Ideas #guestpost by @RobertEggleton1

Check out this guest post by author Robert Eggleton on the topic of the subliminal advertising of ideas from the Portobello Book Blog

Portobello Book Blog


Today I’m joined by Robert Eggleton, author of Rarity in the Hollow, who has written a really interesting guest post about subliminal messages and allegory in his work. You’ll find buying links and more about the author at the bottom of the post.

The following article examines the subliminal advertising of ideas as exemplified by my debut novel, Rarity from the Hollow, adult literary fiction with a science fiction backdrop, and within the context of modern advertising philosophies and practices.  

Potential consumers of products and services are exposed to ongoing direct advertising pitches via all media: television, radio, magazines, newspapers, email, social media sites, blogs…. Since it’s the advertising fees that pay for many particular medium, most of us have gotten used to it. At least half of the time, direct advertising works.

 Some people take steps to minimize exposures to direct advertising, such as clicking on remote…

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