#MarketingMonday w/@PamPerry: What Is Branding and a Brand Promise? #bookpromo #ammarketing


Check out this post from Pam Perry on the Motown Writers blog on the topic of branding.

Motown Writers Network . . . Michigan Literary Network

820d9-pamperry-731603What is Branding?

Many people think that having a logo, tagline, great photos, and maybe a website, blog and Facebook page is all they need to set up their brand. NOT!

However, brand, as we know it today is not a logo. A logo is the tangible identity of a company in the market. Logos can be emblems, signs or symbols designed to portray the image of a company. So you see a logo (which is essentially a piece of art) is not a brand. However, it is integral to the brand.

By branding – you are creating a PERCEIVED image – SO you must distinguish yourself, your book or your organization from others who do similar stuff or offer similar products.

The most critical part: KNOWING WHAT YOUR BRAND STANDS FOR!

What is your brand promise? Who do people say YOU ARE? Are they confused? Are you?

Said another…

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