Check out this post from Pam Perry on the Motown Writers blog on the topic of branding.
Many people think that having a logo, tagline, great photos, and maybe a website, blog and Facebook page is all they need to set up their brand. NOT!
However, brand, as we know it today is not a logo. A logo is the tangible identity of a company in the market. Logos can be emblems, signs or symbols designed to portray the image of a company. So you see a logo (which is essentially a piece of art) is not a brand. However, it is integral to the brand.
By branding – you are creating a PERCEIVED image – SO you must distinguish yourself, your book or your organization from others who do similar stuff or offer similar products.
The most critical part: KNOWING WHAT YOUR BRAND STANDS FOR!
What is your brand promise? Who do people say YOU ARE? Are they confused? Are you?
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