Scaling Up My Amazon Ads


Check out this post on Nicholas Rossis’ blog where he shares his Amazon ad strategy.

Nicholas C. Rossis

Amazon | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: dailyfinance.com

Well, the title says it all, doesn’t it? Following my small success with Amazon Marketing Services, I’m about to scale up my promotions. I have been reading up on AMS and to reach that goal I’m planning to increase everything, ie:

  • Number of keywords and products,
  • CPC* bid,
  • Budget, and
  • Number of ads.

* Glossary used in this post: 

  • CPC is the Cost Per Click; how much you pay each time someone clicks on your ad.
  • KENP (Kindle Edition Normalized Pages) is the number of pages people have read on a book available on Kindle Unlimited.
  • ACoS (Advertising Cost of Sale) is a metric used by Amazon to measure the performance of your Amazon Sponsored Products campaigns.

Keywords/products

Keywords are probably the most important thing to research. According to Michal Stawicki, a guest at Dave Chesson’s (aka Kindlepreneur’s) excellent blog:

  • Amazon’s suggestions aren’t worth much so…

View original post 612 more words

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