How Much Should We Worry About Word Count?

Check out this post from Allison Maruska’s blog on the topic of word count.

Allison Maruska

This post popped up in my Facebook memories yesterday.


Now, let’s get a closer look.

bodywash copy

Aside from the obvious difference in word choice/reading level, there is a noticeable difference in length. The marketers must think guys don’t have time to read their body wash labels before they buy.

For the record, I’ve never read a body wash label in the store. I wonder if anyone has. These descriptions are better left for those times when you forget to take your phone to the bathroom when you may be there awhile.

Seems to me guys would need a longer body wash description for that purpose. Ha!


Let’s talk word counts. The men’s wash has 37 words, counting the hyphenated ones as one word, like Word does.

The women’s wash has 77 words. That’s more than twice as many words as the men’s wash.

It made me wonder if there are…

View original post 352 more words

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