Marketing strategies – and why you need one…


Check out this great post from Joanne Tracey on the value of a marketing strategy for your books.

Joanne Tracey- Author

Midway through last year I had a crisis of confidence. I’d already published Baby, It’s You and Big Girls Don’t Cry and was about to publish Wish You were Here. I was proud of what I was doing, but at the same time aware that no one knew my books were were out there. That had to change. I had to start getting my message out…but how?

Did I need to find an agent? Maybe start the run around of publishers again? Or, was there a part of the publishing cycle I was missing? There was: marketing.

The way I figured it, if I had a contract with a traditional publisher, they’d do some marketing for me, although as a newbie author, I’d also be required to do quite a bit of it for myself too. It followed, then, that if a publishing company had a marketing department, then…

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