IS YOUR AUTHOR PHOTO SENDING THE RIGHT MESSAGE?
This is the question that authors should be asking when trying to find or create a good author picture.
Your author pic can:
- help to reinforce the message that your product page conveys
- help to lend credibility at the time of purchase
- help with author branding
DOES YOUR AUTHOR PICTURE REALLY MATTER?
The picture shown next to the author’s biography is worth some thought, time, and effort. I’m not saying that customers are out to scrutinize the author page. But when customers do encounter the author photo, it can play a valuable role:
- When I’m looking at a product page and I feel undecided, while I’m thinking it over, I continue browsing the product page. As I scroll down, I naturally see the author’s photo. Sometimes, I see the photo, and it sends a great visual message (see below for examples). But…
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