Storytellers are hackers. The system we’re breaking into is human consciousness


Damien Walter

If you want a well paid stable career today you do one of two things. You learn to work with computers. Or you learn to tell stories.

On the day I graduated university in 2001, with an allegedly useless degree in Media and Arts, I had precisely zero pounds in the bank. Luckier than today’s generation graduating with minus £50k or more, but it had taken every penny to buy myself a three month break from work to write my dissertation. Now I was skint. And so I did what anyone who knows how to tell a good story does…I got a job in sales.

“story is, to coin a phrase, the operating system of human consciousness”

Any good sales person knows that sales is storytelling. The stories are vaguely related to products, but what people are really paying for are the emotions those products evoke. An Apple laptop makes…

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