When Promoting An Ebook: To Free Or Not To Free?

Allison Maruska

If you want to get your book into the hands of more readers, running sales is an effective strategy. Most authors do one of two things: run a $0.99 promotion or offer the ebook for free. Which is the better tactic depends on whom you ask.

arrow-964733_1280I’m currently running a free ebook promotion for Drake and the Fliers, and I wrestled with the free vs. discounted question pretty much until it started, despite it not being my first free promotion. I did one for Project Renovatio leading up to the release of Project Liberatio, hoping to get readers hooked on the series.

Drake is a standalone novel, so the reason for the promotion is different than making book 1 free in order to sell books 2 and 3. Simply put, Drake needs readers and it needs reviews. After seeing how many reviews my friend’s book got after promoting his free ebook…

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