When Promoting An Ebook: To Free Or Not To Free?


Allison Maruska

If you want to get your book into the hands of more readers, running sales is an effective strategy. Most authors do one of two things: run a $0.99 promotion or offer the ebook for free. Which is the better tactic depends on whom you ask.

arrow-964733_1280I’m currently running a free ebook promotion for Drake and the Fliers, and I wrestled with the free vs. discounted question pretty much until it started, despite it not being my first free promotion. I did one for Project Renovatio leading up to the release of Project Liberatio, hoping to get readers hooked on the series.

Drake is a standalone novel, so the reason for the promotion is different than making book 1 free in order to sell books 2 and 3. Simply put, Drake needs readers and it needs reviews. After seeing how many reviews my friend’s book got after promoting his free ebook…

View original post 372 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s