If you want to get your book into the hands of more readers, running sales is an effective strategy. Most authors do one of two things: run a $0.99 promotion or offer the ebook for free. Which is the better tactic depends on whom you ask.
I’m currently running a free ebook promotion for Drake and the Fliers, and I wrestled with the free vs. discounted question pretty much until it started, despite it not being my first free promotion. I did one for Project Renovatio leading up to the release of Project Liberatio, hoping to get readers hooked on the series.
Drake is a standalone novel, so the reason for the promotion is different than making book 1 free in order to sell books 2 and 3. Simply put, Drake needs readers and it needs reviews. After seeing how many reviews my friend’s book got after promoting his free ebook…
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