Introducing BookBub Ads

Nicholas C. Rossis

Bookbub recently announced it will start offering advertising spaces. Unlike the vigorous screening process that leaves more books out than it allows in its popular newsletter, these will be available to anyone who can afford them.

BookBub Ads will run in a dedicated space in BookBub’s daily emails. Advertisers — authors, publishers, agents, and other book marketing professionals — can use this space to promote full-priced books, discounted books, audiobooks, novellas, multi-author box sets, and much more.

Here’s an example of what a BookBub Ad will look like:

BookBub Ads Example

BookBub Ads have several key benefits for advertisers who want to promote their books. For example, advertisers can:

  • Target by Author, Retailer, and More: BookBub allows advertisers to target readers by their author interests, their book category choices, their location, and their preferred retailers.
  • Promote Any Book: BookBub Ads are not subject to BookBub’s editorial selection process. Advertisers can promote any…

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