Here is a great post that discusses author brand and platform.
In the Limelight
Lights! Camera! Action! A bright light blinds you; yes, you The Author are in the spotlight! You need to let people know who and what you are. Time to work on your Author Brand and your Author Platform.
Perhaps I should define these two very important elements for you.
Author Brand — The Author Brand is a trademark of the author in the genre they are writing in. It’s a promise to readers that they will receive consistency from the Author, a way to immediately identify who the author is and what they write. It’s your tagline, logo, font type, types of covers used for your books. Your goals, the way you see the world; things that tell a reader who and what you are. Everything that identifies you as the author. This also includes your author website and book(s) website. This also means select one name…
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