This is a great post on promoting your backlist. Unlike electronics or other retail items, books don’t expire or become less enjoyable as time goes by. You can always launch and re-launch your books to gain new readers.
It’s true that the best thing to do after launching your book is to concentrate on writing your next one, but that doesn’t mean that shortly after launch your book should be ignored other than a tweet now and then with buy links. The thing with traditional publishing, unless you’re one of the most popular writers in the world, your book won’t always be in the limelight. Even if it’s lucky enough to be moderately successful, it will still have to make way for the latest bestsellers, and eventually it will officially be backlist and have zero promotion from the publisher. Too many other shiny new books to see to.
The nice thing about being Indie published means that you can give your book a new party anytime you like. I like the idea of doing something every three months or so. As time goes by all of your online…
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