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An Update on Amazon Giveaways
In my recent post on how to set up an Amazon Giveaway, I had said that Amazon won’t allow you to give away an e-book. Well, I’m pleased to report that this is no longer the case. As Chris McMullen informed us in his excellent blog, Amazon just expanded their giveaway program so that all KDP authors (even if you’re not in Select) can run Amazon Giveaways for their Kindle e-books.
The only difference is that Ebook giveaway prizes are not eligible for refunds. If the giveaway ends with some prizes unclaimed, you will have the option to either create a new giveaway with the unclaimed prizes without additional payment or download Kindle gift codes to distribute them as gifts.
Still, removing the need to run giveaways for print books makes the giveaway process much more affordable, since e-books are less expensive and…
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