Welcome to 2016 – Now Let’s Talk


Last night, as I struggled to stay awake, I watched Carson Daly try to control four intoxicated guests in the foreground of Times Square as they waited for midnight and the ball to drop signifying 2016. As they waited, they recapped the “top” stories of 2015. Most of the stories mentioned were the typical celebrity fluff. NBC and Daly seemed to strategically skirt the tragic terrorist attacks in Europe, the Middle East and the United States. I can’t say that I was looking for hard news in this setting, but at least a moment of silence or some form of acknowledgment for the victims of these attacks might have been appropriate.

Now that I’m sounding like an old man complaining about the younger generation, my actual point is quite different. I spent the better part of 2015 researching and writing a book called Blood Orange. The book centers on a devastating terrorist attack on a highly-visible soft target in the United States.

The book’s original date of publication was set for November 13, 2015, the night of the Paris attack. I promoted the book heavily leading up to the publishing date spending a good deal of money on social media advertising.

When the attacks in Paris happened, I was out to dinner with my wife and two daughters. We were watching the coverage on my cell phone and wondering who was behind it. Not long after we began watching the coverage, I received a text from my editor. She asked me if I thought I should pull the book promotion based on what happened in Paris. It didn’t take me long to make that decision. While I was disappointed because I believe in the story the book tells, I didn’t want to be insensitive or appear to be taking advantage of a horrible event for personal gain.

Now that time has passed, and like we always do, Americans have put the tragic events in Paris and Bakersfield behind them, I want to move forward with promoting this book. Blood Orange is important to me in that it shows how vulnerable we are in the United States. We live in a wonderful country with a great deal of freedom. Terrorism, whether foreign or domestic, cripples us in two ways. First, there is the grief for the victims and the disgust of the act. Second, when behavior is changed because of terrorism, the terrorists score a victory.

I am glad I made the decision to pull the promotion for my book, but, at the same time, I am angry that these soulless, misguided individuals that carried out the attacks made me change my behavior.

With that in mind, please indulge me as I begin to heavily promote this book. Those who have read it have been extremely positive in their reactions. Can the story the book tells happen in the United States? Absolutely. Will my writing this book prevent it from happening? Probably not. The story is meant to entertain. It’s not meant to scare or anger its readers.

I’ll be using this space in the next few weeks to tell you about the book and give you some excerpts. My goal is to entice you to buy it, of course, but I also want to take this book out of the shadows and promote it like I originally intended.

If you’d like to read the reviews or get a preview of the book, you can check it out here on Amazon.com.

I am looking forward to 2016. At a time when people are setting (and breaking) resolutions, my sole resolution is to go for it this year. This is my third year of writing and publishing novels. I hope to continue and increase the success I have had thus far. I feel like this is a pivotal year. I hope you come along with me on the journey.

As always, your comments and feedback are welcome.

About Don Massenzio:

Don Massenzio was born in Syracuse, New York, to first generation Italian-American parents. He is an avid reader. Some of his favorite authors include Harlan Coben, David Morrell, Stephen King, and Hugh Howey. His favorite book of all time is ‘To Kill a Mockingbird’.

Don began writing as a way to combat the long hours of travel and numerous hotel stays that are part of the ‘glamorous’ world of corporate travel. He uses writing as a therapeutic outlet. He recently took the jump to sharing his work with others.

His first published long work is the novel, Frankly Speaking. It is the first of a series of books focused on the character, Frank Rozzani, a Florida private detective. The book is a throwback to the days of pulp detective novels with a tip of the hat to Jim Rockford from 70’s television and The Rockford Files.

The second Frank Rozzani detective novel, Let Me Be Frank is now available. His third book in the Frank Rozzani series was released on April 24th, 2015 and is available on Amazon.com in both Kindle and Paperback formats.

He has also published a well-received short story collection that is available on Amazon.com.

Find out more about Don at his web site:


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